Using AI in sales and customer service can bring about a significant shift in how businesses operate, but it also carries its own set of potential risks and ethical issues. Here are some of them and ways to manage these risks:

Potential Risks and Ethical Issues:

1. Data Privacy and Security: AI systems, especially in customer service, handle large amounts of personal data. Any breach could have serious consequences, from identity theft to violation of privacy rights.
2. Bias in AI Systems: AI systems are trained using data, and any bias present in this data can be reflected in the AI's behavior. This can result in unfair treatment or discrimination of certain customer groups.
3. Lack of Human Touch: Over-reliance on AI for customer service might risk losing the personal touch that human agents provide. This can lead to customer dissatisfaction, particularly when dealing with complex or sensitive issues.
4. Job Displacement: There is a risk that AI could replace certain jobs in sales and customer service, raising ethical issues around job security and employment.
5. Transparency: Customers might not be aware they're interacting with an AI, which raises ethical questions about transparency and consent.

Management of Risks:

1. Robust Data Security Measures: Implement strong security protocols, use data encryption, and ensure compliance with data protection regulations to protect customer data.
2. Unbiased Data and Regular Audits: Ensure the data used to train AI is as unbiased as possible. Regular audits can help detect and correct any unintended biases in AI behavior.
3. Human-AI Collaboration: Use AI to handle routine queries, while complex or sensitive issues can be escalated to human agents. This approach combines the efficiency of AI with the empathy of human interaction.
4. Reskilling and Upskilling: Businesses can invest in training their employees to work with AI, helping them transition into new roles that emerge due to AI integration.
5. Transparency and Disclosure: Be open with customers about the use of AI. Inform them when they are interacting with an AI and give them an option to speak to a human if needed.

By understanding these potential risks and implementing these strategies, businesses can effectively manage the ethical implications of using AI in sales and customer service.