AI and Big Data are two technologies that, when used together, can revolutionize business decision making in numerous ways:

1. Enhanced Predictive Analysis: AI, when combined with Big Data, can generate predictive models to forecast future outcomes, which can inform strategic planning and risk management.
2. Real-time Insights: Big Data provides the vast amounts of structured and unstructured data that AI algorithms need to generate real-time insights, helping businesses to respond to trends and changes quickly.
3. Data-driven Decision Making: AI can analyze Big Data to provide actionable insights, facilitating data-driven decision making that can improve business operations and strategies.
4. Improved Customer Understanding: AI can use Big Data to analyze customer behavior and preferences, enabling businesses to provide personalized services, improve customer satisfaction, and increase customer retention.
5. Risk Management: AI can analyze patterns in Big Data to predict risks and threats, allowing businesses to mitigate these risks before they escalate.
6. Process Optimization: AI can use Big Data to identify inefficiencies in business processes, helping to streamline operations and reduce costs.
7. Market Intelligence: AI can analyze large volumes of data from various sources to provide insights into market trends, competitive landscapes, and potential business opportunities.
8. Improved Accuracy of Insights: AI algorithms can reduce the human error factor in Big Data analysis, increasing the accuracy and reliability of the insights.
9. Automation of Routine Tasks: AI can automate routine data processing and analysis tasks, freeing up human resources for more strategic roles.
10. Sentiment Analysis: AI can analyze large volumes of social media data to gauge public sentiment towards a product, service, or brand, informing marketing and public relations strategies.