Ethical considerations around the use of AI for marketing, especially concerning data privacy and consumer protection, include:

1. Informed Consent: It is vital that companies obtain informed consent before collecting and using customer data. Customers should understand what data is being collected, how it will be used, and how they can opt out if desired.
2. Data Privacy: Companies must ensure that they comply with data protection laws and regulations, such as GDPR in Europe. This includes keeping customer data secure, not sharing it without consent, and giving customers the ability to access, correct, or delete their data.
3. Transparency: Companies should be transparent about their use of AI in marketing, including how AI is used to personalize content or recommendations, and how AI may impact the customer experience.
4. Bias and Discrimination: AI algorithms can perpetuate or amplify existing biases in the data they are trained on. Companies must take steps to identify and mitigate these biases to avoid discriminatory marketing practices.
5. Manipulation: With the ability to highly personalize content, there's a risk that AI could be used to manipulate customers, such as by exploiting psychological vulnerabilities or promoting addictive behaviors.
6. Data Accuracy: The effectiveness and ethicality of AI-driven marketing depends on the accuracy of the data it uses. Companies must ensure the accuracy of customer data and be aware of the potential for errors or inaccuracies in AI predictions or recommendations.
7. Deepfakes: AI technology can be used to create deepfakes - highly realistic and convincing fake images, videos, or audio. This raises ethical concerns about misinformation, deception, and consent.
8. Automated Decisions: When decisions are made by AI, such as credit scoring or job application screening, there's a need for transparency and accountability. Customers should have the right to challenge and understand automated decisions that affect them.
9. Children’s Data: Special care should be taken when dealing with children’s data, as they might not fully understand the implications of their consent.

Companies using AI for marketing must consider these ethical issues, balance the benefits of AI with the potential risks, and take proactive steps to protect customer data and respect consumer rights.