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  QUESTION 22 A vendor grants a franchise licence to a customer, which provides the right to use the vendor’s trade name and sell its products for a period of 10 years. During this period, the vendor will undertake activities that will affect the franchise licence, including analyzing changes in customer preferences, implementing product improvements, and undertaking marketing campaigns. The nature of the vendor’s promise to its customer is to provide access to the vendor’s intellectual property in its form as exists throughout the licence period and not only as it exists at the start of the licence period. Consequently, the performance obligation is satisfied over time. Discuss the implication.

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