QUESTION 63 Consideration payable to customers — payment for a distinct service Mobile Co. sells 1,000 phones to Retailer for $100,000. The contract includes an advertising arrangement that requires Mobile Co to pay $10,000 toward a specific advertising promotion that Retailer will provide. Retailer will provide the advertising on strategically located billboards and in local advertisements. Mobile Co could have elected to engage a third party to provide similar advertising services at a cost of $10,000. How should Mobile Co. account for the payment to Retailer for advertising?