QUESTION 61 Consideration payable to customers — agent’s payment to end consumer Travel Co sells airline tickets to end consumers on behalf of Airline. Travel Co concludes that it is acting as an agent in the airline ticket sale transactions (refer to RR 10 for further discussion on principal versus agent considerations). Travel Co offers a $ 10 coupon to end consumers in order to increase the volume of airline ticket sales on which it earns a commission. How should Travel Co account for the coupons offered to end consumers?