QUESTION 94 Customer options — change in incentives offered to customer Electronics Co sells televisions to Retailer. Electronics Co provides Retailer a free Bluray player to be given to customers that purchase the television to help stimulate sales. Retailer then sells the televisions with the free Blu-ray player to end customers. Control transfers and revenue is recognized when the televisions and Blu-ray players are delivered to Retailer. Electronics Co subsequently adds a $200 rebate to the end customer to assist Retailer with selling the televisions in its inventory in the weeks leading up to a popular sporting event. The promotion applies to all televisions sold during the week prior to the event. Electronics Co has not offered a customer rebate previously and had no expectation of doing so when the televisions were sold to Retailer. How should Electronics Co account for the offer of the additional $200 rebate?