QUESTION 64 Consideration payable to customers — implied promise to pay consideration Coffee Co sells coffee products to Retailer. On December 1, 2011, Coffee Co decides that it will issue coupons directly to end consumers that provide a $1 discount on each bag of coffee purchased. Coffee Co has a history of providing similar coupons. Coffee Co delivers a shipment of coffee to Retailer on December 28, 2011 and recognizes revenue. The coupon is offered to end consumers on January 2, 2012 and Coffee Co reasonably expects that the coupons will be used to purchase products already shipped to Retailer. Coffee Co will reimburse Retailer for any coupons redeemed by end consumers. When should Coffee Co record the revenue reduction for estimated coupon redemptions?